Scaling Tech Recruitment: Building a Tech Hub to attract developers for celebrate company

In a competitive market, standard career pages often don’t cut it for senior tech talent. My mission for celebrate company was to build a Tech Hub that really speaks to developers—a central spot where they can find everything they need to know before hitting the apply button.

The goal was simple: Generate more tech applications and make the hiring process faster by showing what the “tech soul” of the company is really about.

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Time to go live: 1 month

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Reading time: 5 minutes

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Client: Celebrate Company

1. What’s inside: The Feature List

Developing an AI-powered job search was something I had always wanted to do since I first saw what ChatGPT could do. However, creating it wasn’t just a desire to try something new; it was also about addressing some real issues we faced on the New Work Group careers website. As we kicked off the year in 2024, we discovered some real bummers when reviewing our website analytics.

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Real stories

We included deep-dives with the Division Lead Engineering and other team leads to make the people behind the code visible.

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Interactive tech radar

No secrets here. We showed exactly which tools are in use (like PHP, TypeScript, Python, AWS), what’s being tested, and what’s on the way out.

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Benefits that matter

We skipped the fluff and talked about what counts: Remote work, Salary (“New pay, new fair”), and how the teams actually work together.

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Tech stack details

A clear list of everything from Data Storage (MySQL, AWS Redshift) to Frameworks (React) and Version Control.

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Quick apply

To keep it easy, I built a Quick Apply feature so candidates can get in touch in just a few seconds.

2. How we did it in just one month: Teamwork and Being Resourceful

A website is only as good as the info you put in. I ran several workshops with the Tech and HR teams to make sure we weren’t just writing marketing copy, but telling the real story. The celebrate team was a huge help. Both the HR team and the developers came together nicely, and we made sure that the perspectives and demands of everyone involved were met in a resourceful way.

At the time, celebrate company was using the website builder Wix. I had never personally worked with it before, but it’s a very user-friendly tool that anyone can use—no coding experience needed. Tools like this can be both a blessing and a nightmare: the big advantage is that you can build a site in no time. The challenge for me, however, was ensuring that all the team’s requirements and my own expectations for the site could actually be covered by the tool. Luckily, we didn’t have to throw too many ideas overboard. In the end, it was all about being resourceful and creative to get the best result.

3. My key learnings

Tools that empower the team: A website builder like Wix might feel limiting for a designer, but it’s a huge win for the client’s autonomy. By choosing this path, the HR team gained the power to update content instantly without needing a developer. My role was to bridge the gap between premium design and long-term maintainability.

Knowing the limits: I learned that when working with no-code systems, you have to understand the “technical ceiling” of the tool before you start wireframing. This allowed me to adapt the UI early on and find creative workarounds, ensuring we stayed fast and avoided any technical roadblocks during the build phase.

Agile mindset: This project proved that with a motivated team and a “self-start” mindset—using everything from YouTube tutorials to community forums—you can deliver a high-quality product from scratch in just 30 days. It’s all about being resourceful and smart with the tools you have at hand.

Authenticity meets UX: One doesn’t work without the other. While authenticity builds the trust through real stories and the Tech Radar, a smooth UX ensures the path to the “Apply” button is frictionless. Bringing both together is what actually drives conversions and gets developers excited.

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